About us

De Baak’s aim is to enable leaders and entrepreneurs to make a positive, long-term impact on the lives of individuals, society, planet and profit.

De Baak

De Baak is an international training and knowledge institute in the field of leadership, personal development and entrepreneurship. We focus on the ‘Human Side of Enterprise’ and on the development and effectiveness of people in organizations.

At De Baak learning means discovering unexpected talents, identifying surprising opportunities and combining intelligence with creativity. De Baak develops open and custom programs in Dutch and English, supports sustainable business practices and contributes to many social learning and development projects.

De Baak is acknowledged as an international leading training institute. With a staff of more than three hundred professionals, a substantial network of over four hundred specialists with positions at universities, business schools, innovation centers and knowledge institutes around the world, De Baak has created and mastered various methods of learning.

Global Business

To survive in today’s ever-changing world, leaders and individuals are required to keep abreast of worldwide trends and translate these to their organization or profession. Again and again, we find that in order to be successful in this challenging environment, it is becoming increasingly important to know how to connect leadership with entrepreneurship together with constant learning. De Baak supports international teams or teams that want to be inspired by international companies. We have partners throughout Europe, the US, China and India. In recent years, De Baak has organized multiple Learning Events in the Netherlands and Learning Journeys abroad regarding global business and identity. In doing so, we strive to deepen the understanding of ‘other’ cultures, different societies and business practices. To talk about training options for your organization, please contact our Advice Desk on +31(0)343-556369.


Sustainability is a guiding principle at De Baak. We facilitate our clients’ transition to new organizational and business models needed in a cradle-to-cradle, circular economy through a number of methodologies, including social innovation and change.


De Baak believes that internal entrepreneurship as well as entrepreneurship proper can start, change, and improve the world around us. Within our circle of influence, each one of us can actively contribute to a sustainable world and society. Individuals can participate in a broad selection of international programs, events, virtual classes and one-on-one coaching. For society at large, we foster dialogue through De Baak events, addressing issues ranging from social responsibility and diversity to globalization and sustainability.


De Baak’s aim is to enable leaders and entrepreneurs to respond successfully to challenges for a rapidly changing world and make a positive, long-term impact on the lives of individuals, society, planet and profit. At De Baak in our day-to-day business, we have implemented a number of policies that make our buildings, food and beverages sustainable wherever possible. We are committed to supporting diversity and vitality in our staff and in our programs and provide equal access to learning. Other initiatives impacting society are our co-creations with social entrepreneurs Share People and Better Future, and our community work with organizations supporting families with autism. Our compliance with ISO-14001, GreenKey Gold certificate and FIRA Bronze level (ISO26000) are a testament to these efforts.

Do you need advice?
Please contact us through +31(0)343-556369 or fill out the form.

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